Microsoft adCenter was competing against Google and Yahoo for paid search dollars. Their sole advantage was an admittedly tenuous one: searchers looking for products on Bing.com ended up buying something at a higher percentage than searchers on Google or Yahoo. We played this up with a campaign that focused on the difference between good clicks and bad clicks, arguing that the quality of clicks on Bing.com makes it a better investment that the higher quantity of useless clicks you'll get on other search engines.
Building wrap
Print ad (NY Times, Wall Street Journal)
Print ad (NY Times, Wall Street Journal)
Broaster - Cover
Broaster - Inside
Broaster - Poster
Email
