Edge Shave Gel “Get Your Edge” promises average guys an edge in the morning by offering a closer shave. But what about the other 23 hours and 45 minutes of the day?
To get guys to think of Edge beyond the bathroom sink, we turned the brand from face shaver to game changer with Edge Dream Job. Working with dream employers like Sports Illustrated and Seth Meyer's writing staff at "The Awesomes," we turned social media into a gamified job vetting process that let guys vie for amazing career opportunities using their phone, their skills and #edgedreamjob.
Winner: Sabre Award for Gamification; Shortlist: Facebook Awards