Johnnie Walker "Man of the Season"

How to look good without trying.

This award-winning campaign gave guys the one thing every man wants: effortless shortcuts to looking like a hero during the holidays. Spanning mobile, social, online and in-store channels, the campaign gave guys a plethora of holiday hacks, from mobile apps that auto-generated custom toasts, to hintmakers that told others to give them the gift of Johnnie Walker and more. 
The experience won multiple awards, including the US Leader, ECHO, Campaign Award, DMA International; Best Beverage Integrated Ad Campaign, Web Marketing Association; and Outstanding Website Award, Web Marketing Association).
TL;DR: Understanding what's going on during your campaign gives you insight into how you can be helpful and appreciated.
Man of the Season - Award Entry

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