Crayola "Color Everywhere"

Developing a new look and voice for an iconic brand.

Crayola is one of those products you know is good for kids, even if you can’t quite say why. Something to do with creativity and fun, right? We saw Crayola as even more important than that, and wanted to help the brand break out of its product-focused messaging and into the world of social media conversation.
“Color Everywhere” sees Crayola as the brand that helps the next generation think in new and nonlinear ways, preparing them for a future we can't possibly imagine today. Forget coloring within the lines. In fact, forget the page altogether. We turned the world into a canvas and handed over the crayons.
Martin Luther King, Jr. Day
Our first post.
Sometimes thinking of the answer is more important than the answer.
"Crayola Insta-Wow" brought kids' wildest requests to life

JRR Tolkien's Birthday
Open-ended questions inspire non-linear thinking.
Facebook Cover Page Video
Materials: Crayola Crayons, Sidewalk Chalk, Modeling Magic Sculpting Clay, Construction Paper
Oscar's Birthday
July 4th
Remembering Maya Angelou
Anniversary of 1st South Pole Expedition
Opening of Maleficent 
Peanuts Anniversary 
Your turn. What do you see?
How to make a Tinysaurus Rex with Crayola Modeling Magic.
Anniversary of Rubick's Cube
Hand-Crafted Facebook Cover Photos

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