Best Buy "Loveapoloosa"

Points, love and happiness.

Best Buy asked us to promote a "back to school" private shopping event for its RewardZone loyalty club members and their college-aged kids. At a time when the patronage of its loyalty members is more important than ever to the tech retailer, Best Buy needed to demonstrate its appreciation by giving them a unique and memorable experience.
"Loveapoloosa" was a hugely successful, music festival-themed event that treated the whole family like backstage VIPs at a concert.  We promoted the event with signage that looked like concert posters. We also created VIP badges, Loveapoloosa tour t-shirts, attractions during the event that connected two generations of music fans and more. Rockin!
TL;DR: A strong event concept can deliver a huge experience on a small budget.
Event posters and signage
T-shirts
Email - Dad to Grad
Mobile - Scratch Off

You may also like

Microsoft Advertising "Center of Attention"
iRobot "#Sorry4TheMess"
iRobot Social
Edge "Dream Job"
Johnnie Walker "Man of the Season"
Johnnie Walker "Private Tasting"
Camacho Cigars "Get Real"
Camacho Cigars "Fernando"
Crayola "Color Everywhere"
Carefree "Fresh is Fierce"
Back to Top